This season we’re loading up on wardrobe staples but giving them a unique touch 👇
With their warm poly insulation, generous cut and quality assembly, our puffer jackets have all the qualities you’ll need to see you through winter.
Our AGC reversible puffer features one black side with a white stripe which can be reversed to a white jacket with black stripe. With two options available you’ll never have to worry about matching the rest of your outfit again.
Our new Vantage windbreakers drip with nostalgia. The jackets feature contrast paneling on a polyester shell and are cut in a boxy, retro fit. Check our Ghoon Worldwide’s guide on how to style yours. Shop the full collection here
Short sleeve collared shirts can be difficult to pull off. With one exception – the Hawaiian shirt. No matter who you are, if its summer and you’re wearing a nice hawaiian shirt, you’re gunna look good.
Of course there are a lot of bad hawaiian shirts out there – that’s why we spent days digging through hundreds to find the best, true vintage pieces.
When split t shirts emerged as a trend in 2016 they came out hard. Suddenly every brand was splicing together shirts, DIY video tutorials saturated youtube and bloggers were captivated by the unusual trend.
The hype has since faded as people became to realise that – while novel- cutting up two clashing t shirt designs and sticking them together actually looked pretty bad. Case in point:
But there’s still a place for split tees today. Color-blocking and heavily contrasting colors are two concepts that have been at the forefront of streetwear design in 2018.
For our collection, we have brought split tees back to basics; focusing on complimentary colors and subtle designs that use center seam of the shirt to emphasize the theme of the artwork. Shop here
The AGC Sport collection sees the release of our first pants, and we couldn’t be happier with how they came out. Slim, but not too skinny and with a slight stretch, they fit like a dream.
Complimenting the pants is a quarter zip pullover with matching cut and sew stripe. Both are made from a thick cotton fleece material that is as soft as it is warm. As always, our new pieces are priced affordably, with no compromise on quality. Pants £24.99, tops £29.99.
Shoulder bags have long been a niche accessory, usually reserved for UK urban dwelling youth, but this year has seen them emerge as a mainstream must-have. As vintage sportswear continues to take over contemporary streetwear, the kinds of items you would normally see consigned to shelves in stores like JD Sports, have become featured items in mainstream fashion stores like Urban Outfitters (who recently picked up a bunch of our bags) as well as fashion blogs.
While the shoulder bag has carried a bit of stigma around it – based on the notion that it has long been worn by roadmen, who use it as a stash pouch – the functionality of the bag is also the main reason its managed shake off this reputation. For some occasions the bags are irresistibly useful. Afterall who wants to carry a wallet, phone and other valuables in their pockets at a festival?
Often there is a lag before quintessentially Bristish or quintessentially American accessories are adopted on the other side of the Atlantic. For example snapback hats took an extra year to start gaining traction in europe after they killed off fitted hats in North America in 2011. We expect shoulder bags to become as ubiquitous in the US as Europe in time.
Shoulder bags shouldn’t be a statement piece, but they can certainly add something to a solid fit. Our bags are understated, and at £19.99 so you can pick one up and add it to any look you want. Check our collection here
Striped tees always have a bit of a moment as spring approaches, but this year, stripes are going hard.
These kind of shirts are particularly complimentary to the kind of colors – earth tones and pales – and fits – roomy and natural – that have become the go-to in most people’s wardrobes. So its only natural that striped tees have become the must have shirt for spring/summer 17.
Of course A$AP Rocky’s much-lauded collaboration with Guess from 2016, featuring multiple colorways of striped tees in short sleeve and long sleeves, has only catalyzed this move to all things hooped and horizontal
Our two new striped tees are understated two color tops featuring discreet chest embroidery.