Color Block Hoodies

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When most people think of color-blocking they think of its peak – the 80s and 90s – with its over-sized fits and bolder-is-better colors.  But the style was actually conceived back in the 1940s. In fact many think they can pin-point the exact time and place of its genesis – the 1946 debut collection from YSL. This Autumn/Winter fashion show was inspired by the art of Piet Mondrian, an influential pioneer of abstract paintings. Mondrian created pieces in the early 1900s that were dominated by geometric blocks of bold primary colors. His complimentary arrangements with their high contrast color block patterns were certainly eye catching but in the 1940s, color blocking remained only a high fashion concept and did not permeate into mainstream fashion.

1946 Mondrian dress

1946 Mondrian dress

It was only into the 1960s that the color block style became a force to be reckoned with in fashion. The 60s was a time for revolution and liberation from societal norms and color block fashion was a great way for one to express their allegiance to this movement.  It was here that mod style was born and at the heart of this concept was the employment of bright color block patterns.

Color-blocking began to wane in the 70s as hippie fashion with its intricate prints and flowing fits began to dominate the landscape. But the trend re-emerged with gusto in the 80s in tandem with the rise of hip-hop, glam rock and disco music. Colors were cranked up another notch with the introduction of neon party-wear and new silhouettes began to emerge such as crop tops, boxy fits and over-sizing.  And it was here that saw the birth of the color block style’s most ubiquitous child – the color block hoodie!

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80s color block

In creating our retro color block hoodies we studied everything history had to offer and that informed our creative process. We looked at the most complimentary colorways, the various kinds of textiles that were used and dissected a plethora of different fits.

We settled on a handful of key vintage colorways that we believe represent the color block style the most faithfully. In terms of the cut we adopted a modern streetwear fit that gives the wearer plenty of room and maneuverability. The hoodies are not over-sized but they are generous in size for western adult males.  And finally, they are thick! With a cotton/poly blend at 350GSM they are chunky with a soft fleece lining to keep you warm and comfortable.

Good for: streetwear fits, patchwork styles, retro fashion and skate culture.

pastel color block hoodie

pastel color block hoodie

purple color block hoodie

purple color block hoodie

green color block hoodie

green color block hoodie

black color block hoodie

black color block hoodie

In short:
This a faithful 80s and 90s inspired retro hoodie
The cut is a modern streetwear fit that is generously sized but not over-sized.
The material is a 350GSM chunky cotton/poly blend with soft fleece interior.
Designed in the UK and produced in China

AGC Pathfinder Jackets

Continuing our quest to make techwear affordable, this season sees the release of our new AGC Pathfinder jackets

The jackets feature a rugged nylon shell that’s available in three colours:  black, red and yellow.  With 6 pockets including an oversized kangaroo pouch, there’s plenty of storage space for all your agora accessories.

Fully waterproof and with an adjustible hood, you can be sure you’ll be kept dry in all conditions

Best paired with our terrain or utility pants for a full techwear fit  👀

Stay tuned for more future techwear options.

Shop the Pathfinder collection online now

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Cyber Collection

Our new cyber collection is the product of a cross polination of rave culture and 90s sportswear.  We’ve dipped into two cultures to produce a collection that embraces neon at the very heart of it.

Neon has always been part of streetwear but its often been too brash to be fully embraced. Afterall, there are only so many occasions you can go out in full neon.

Thats why our Cyber collection employs just the right amount of neon, by using it subtly,  through prints, piping, trim and paneling.

Shop the full collection here

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cybers

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AW18 Puffers | Gradient Puffer Jackets

This season we’re loading up on wardrobe staples but giving them a unique touch 👇

With their warm poly insulation, generous cut and quality assembly, our puffer jackets have all the qualities you’ll need to see you through winter.

Our AGC reversible puffer features one black side with a white stripe which can be reversed to a white jacket with black stripe. With two options available you’ll never have to worry about matching the rest of your outfit again.

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Processed with VSCO with a6 preset

We’ve all seen blue and yellow puffers before but here’s something new: gradient puffers. Immaculately printed, and artfully assembled, they fit just as cosy as they look. All our puffer jackets are available at the very affordable price of £49.99

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Agora x Urban Jungle

Agora teamed up with local botanical specialists the Urban Jungle to showcase our new summer collection.

The collection is driven by color; from the cosy pastel stripes of the pocket tees, to the bold contrast of the taped t shirts and shorts.

Shop the full collection online now

The Urban Jungle’s artisan plant collection is available for shopping and exploring in 2 locations around East Anglia, UK.

Photography by Bartosz Halicki

Vintage Hawaiian Shirts

Short sleeve collared shirts can be difficult to pull off.  With one exception – the Hawaiian shirt. No matter who you are, if its summer and you’re wearing a nice hawaiian shirt, you’re gunna look good.

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Of course there are a lot of bad hawaiian shirts out there – that’s why we spent days  digging through hundreds to find the best, true vintage pieces.

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Check out what we found here

Re-Defining Split T Shirts

When split t shirts emerged as a trend in 2016 they came out hard. Suddenly every brand was splicing together shirts,  DIY video tutorials saturated youtube and bloggers were captivated by the unusual trend.

The hype has since faded as people became to realise that – while novel- cutting up two clashing t shirt designs and sticking them together actually looked pretty bad. Case in point:

dmm

But there’s still a place for split tees today.  Color-blocking and heavily contrasting colors are two concepts that have been at the forefront of streetwear design in 2018.

For our collection, we have brought split tees back to basics; focusing on complimentary colors and subtle designs that use center seam of the shirt to emphasize the theme of the artwork. Shop here

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AGC Sport Lookbook

The AGC Sport collection sees the release of our first pants, and we couldn’t be happier with how they came out. Slim, but not too skinny and with a slight stretch, they fit like a dream.

Complimenting the pants is a quarter zip pullover with matching cut and sew stripe. Both are made from a thick cotton fleece material that is as soft as it is warm.  As always, our new pieces are priced affordably, with no compromise on quality. Pants £24.99, tops £29.99.

Photos taken by Just Jay Media.

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Shoulder bags

shoulder bag

Shoulder bags have long been a niche accessory, usually reserved for UK urban dwelling youth, but this year has seen them emerge as a mainstream must-have. As vintage sportswear continues to take over contemporary streetwear, the kinds of items you would normally see consigned to shelves in stores like JD Sports, have become featured items in mainstream fashion stores like Urban Outfitters (who recently picked up a bunch of our bags) as well as fashion blogs.

While the shoulder bag has carried a bit of stigma around it – based on the notion that it has long been worn by roadmen, who use it as a stash pouch – the functionality of the bag is also the main reason its managed shake off this reputation. For some occasions the bags are irresistibly useful.  Afterall who wants to carry a wallet, phone and other valuables in their pockets at a festival?

Check out Daniel XYI’s deconstruction of our lost shoulder bag.

Often there is a lag before quintessentially Bristish or quintessentially American accessories are adopted on the other side of the Atlantic. For example snapback hats took an extra year to start gaining traction in europe after they killed off fitted hats in North America in 2011. We expect shoulder bags to become as ubiquitous in the US as Europe in time.

Shoulder bags shouldn’t be a statement piece, but they can certainly add something to a solid fit. Our bags are understated, and at £19.99 so you can pick one up and add it to any look you want. Check our collection here