Retro Fresh Prince Snapbacks

fresh prince snapback hats

Our new retro Fresh Prince Snapback hats are steeped in history. To make them, we raided vintage vaults worldwide to unearth real 90s hats with the most iconic patterns we could find. Having taken notes on the colorways we then dissected a bunch of hats to study their fit, dimensions and bill types.

Fully loaded with all this info we set about to make the perfect 90s party hat ️‍

The final product is a fresh prince snapback that’s faithfully vintage. The shape is perfectly 90s with its retro 5 panel construction and flat peak. And the nostalgic pattern is screen printed onto thickened cotton using vibrant inks that pop.

A Little Background

The Fresh Prince snapback hat is an iconic piece of 1990s fashion, famously associated with the character Will Smith played in the television show “The Fresh Prince of Bel-Air.” The show was a significant cultural touchstone. The costume choices made by Will Smith’s character were pivotal in shaping the fashion landscape of the era, and the snapback hat became a symbol of this influence.

After “The Fresh Prince of Bel-Air” ended in ’96, the popularity of snapback hats waned, with other styles of caps, like fitted hats and truckers, becoming more prominent. However, the influence of the Fresh Prince snapback never completely fell off.

The Fresh Prince snapback is now seen as a timeless accessory that continues to influence streetwear and fashion. Its also the go-to party hat️‍️‍…

90s baseball cap vintage fresh prince retro

Agora x ASOS

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We recently teamed up with fashion kingpins ASOS to launch our first collaborative collection.The 13 piece collection maintains our distinctive Agora DNA but also carries a heightened accessibility; elevating the brand to a wider demographic.

The collaboration – which is available now- features techwear elements through our new tactical vest, Pullover jacket and Utility pants.

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Our Acid Tie Dye Hoodie and Joggers, coupled with our white Cyber tracksuit deliver comfortable streetwear staples.

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For a touch of streetwear-smart our Split Tartan T Shirt/pants co-ord or Cyber Rugby shirt will deliver what you need.

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Head to the ASOS website to view the full collection. Every piece is an ASOS exclusive which means it will never be available on our website or indeed any other.

Agora teams up with Laurent Folco for new capsule

– Streetwear meets colourful cubism

Emerging Norwich-based streetwear brand Agora has joined forces with French artist Laurent Folco for its new summer capsule.

The collection – which features 3 sweatshirts and two pairs of pants – treads in familiar territory for Agora; mixing high contrast colours with tidy embroidery.

Collaborative artist Laurent Folco is a Cannes-based painter who was headhunter by Agora for his work with contemporary cubist portraits. Folco adopts Picasso and Braque’s style of depicting a single subject from multiple perspectives, but lends a pop-art touch by adding vivid colour blocking and thick black outlining.

The capsule sweatshirts feature embroidered chest patches and can be mix and matched with either pair of cropped, checked pants. As is typical for Agora, the collection is available at an affordable price point.

Flip through the capsule lookbook above and head over to the store to shop the pieces

PHOTOGRAPHER
Levis Thomas

MODEL Jamie Miller

Windbreaker Jackets

retro windbreaker jackets

If you’re thinking about windbreakers there’s a good chance you’ve got 80s and 90s fashion in mind.  But like most items of clothing, the windbreaker jacket’s conception was born not from the dictates of fashion but through a functional need.

Early windbreakers were usually found close to a stadium or training ground. It was here that fans, coaches and athletes found a need for a lightweight type of jacket. The jackets needed to be more portable than a traditional parka, while retaining some level of protection against the elements. With spectator sports seeing huge growth in the 1970s it was here that windbreakers – in the form that we know them today – grew to became wardrobe staples worldwide.

Before the 1970s, jackets had been limited to traditional types such as rain coats, parkas and flight jackets. These were typically made from natural materials like cotton, leather, wool and rubber. But by the 70s, synthetic materials like nylon and polyester, derived from petrochemicals had become commonplace and cheap, making jackets like the windbreaker possible. Early windbreaker jackets were basic, often made with a cotton lining, snap buttons and a simple print or crest.

simple 70s windbreaker

simple 70s windbreaker with chain stitching

But the 80s saw windbreaker jackets re-imagined as they evolved from functional clothing into fashion statements. Polyester could be easily produced and felt modern which made it a popular and contemporary choice for designers looking to create bolder-is-better style jackets. 80s glam rock with its angular shapes and shoulder pads was a common source of inspiration. As was hip-hop with its over-sized fits and penchant for sportswear styling. The 80s and 90s also saw liberal experimentation with color, with designers cranking up the contrast using primary colors and pushing boundaries even further with party-ready neons.

80s windbreakers

80s windbreakers

There’s no doubt that it was here in the 80s and 90s that heralded the peak era of the windbreaker jacket. But alongside the many hits, there were plenty of misses too. In creating our popular retro windbreaker jackets we studied everything history had to offer and that informed our creative process. We studied many original 80s and 90s windbreakers, dissecting their colorways, the textiles used in their production as well as the many different shapes and fits. From our arduous labours we cherry picked the best flavours of the 80s and 90s, while side-stepping those best left in the past.

With respect to colorways, our Pastel Windbreaker marries a harmonious palette of subtle pale shades while in contrast, our Multi-Color Windbreaker screams high-energy with its nostalgic clash of vivid shades.

In terms of construction; the jackets are made from a modern type of polyester as we opted for a thicker exterior rather than a cheap-feeling shell. The jackets provide plenty of protection against the wind as well as some light protection against rain. To make the jackets more breathable we chose a lightweight mesh interior that’s soft to touch.

For the fit, we felt it wouldn’t feel like an authentic, faithful windbreaker if we didn’t look to the 80s and 90s for this. That’s why we picked a boxy type fit. Our windbreakers are generously sized – but not over-sized – and cut in a way they are made to hang loosely off the frame.
Shop windbreakers now.

 

Color Block Hoodies

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When most people think of color-blocking they think of its peak – the 80s and 90s – with its over-sized fits and bolder-is-better colors.  But the style was actually conceived back in the 1940s. In fact many think they can pin-point the exact time and place of its genesis – the 1946 debut collection from YSL. This Autumn/Winter fashion show was inspired by the art of Piet Mondrian, an influential pioneer of abstract paintings. Mondrian created pieces in the early 1900s that were dominated by geometric blocks of bold primary colors. His complimentary arrangements with their high contrast color block patterns were certainly eye catching but in the 1940s, color blocking remained only a high fashion concept and did not permeate into mainstream fashion.

1946 Mondrian dress

1946 Mondrian dress

It was only into the 1960s that the color block style became a force to be reckoned with in fashion. The 60s was a time for revolution and liberation from societal norms and color block fashion was a great way for one to express their allegiance to this movement.  It was here that mod style was born and at the heart of this concept was the employment of bright color block patterns.

Color-blocking began to wane in the 70s as hippie fashion with its intricate prints and flowing fits began to dominate the landscape. But the trend re-emerged with gusto in the 80s in tandem with the rise of hip-hop, glam rock and disco music. Colors were cranked up another notch with the introduction of neon party-wear and new silhouettes began to emerge such as crop tops, boxy fits and over-sizing.  And it was here that saw the birth of the color block style’s most ubiquitous child – the color block hoodie!

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80s color block

In creating our retro color block hoodies we studied everything history had to offer and that informed our creative process. We looked at the most complimentary colorways, the various kinds of textiles that were used and dissected a plethora of different fits.

We settled on a handful of key vintage colorways that we believe represent the color block style the most faithfully. In terms of the cut we adopted a modern streetwear fit that gives the wearer plenty of room and maneuverability. The hoodies are not over-sized but they are generous in size for western adult males.  And finally, they are thick! With a cotton/poly blend at 350GSM they are chunky with a soft fleece lining to keep you warm and comfortable.

Good for: streetwear fits, patchwork styles, retro fashion and skate culture.

pastel color block hoodie

pastel color block hoodie

purple color block hoodie

purple color block hoodie

green color block hoodie

green color block hoodie

black color block hoodie

black color block hoodie

In short:
This a faithful 80s and 90s inspired retro hoodie
The cut is a modern streetwear fit that is generously sized but not over-sized.
The material is a 350GSM chunky cotton/poly blend with soft fleece interior.
Designed in the UK and produced in China

AGC Pathfinder Jackets

Continuing our quest to make techwear affordable, this season sees the release of our new AGC Pathfinder jackets

The jackets feature a rugged nylon shell that’s available in three colours:  black, red and yellow.  With 6 pockets including an oversized kangaroo pouch, there’s plenty of storage space for all your agora accessories.

Fully waterproof and with an adjustible hood, you can be sure you’ll be kept dry in all conditions

Best paired with our terrain or utility pants for a full techwear fit  👀

Stay tuned for more future techwear options.

Shop the Pathfinder collection online now

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Cyber Collection

Our new cyber collection is the product of a cross polination of rave culture and 90s sportswear.  We’ve dipped into two cultures to produce a collection that embraces neon at the very heart of it.

Neon has always been part of streetwear but its often been too brash to be fully embraced. Afterall, there are only so many occasions you can go out in full neon.

Thats why our Cyber collection employs just the right amount of neon, by using it subtly,  through prints, piping, trim and paneling.

Shop the full collection here

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cybers

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AW18 Puffers | Gradient Puffer Jackets

This season we’re loading up on wardrobe staples but giving them a unique touch 👇

With their warm poly insulation, generous cut and quality assembly, our puffer jackets have all the qualities you’ll need to see you through winter.

Our AGC reversible puffer features one black side with a white stripe which can be reversed to a white jacket with black stripe. With two options available you’ll never have to worry about matching the rest of your outfit again.

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Processed with VSCO with a6 preset

We’ve all seen blue and yellow puffers before but here’s something new: gradient puffers. Immaculately printed, and artfully assembled, they fit just as cosy as they look. All our puffer jackets are available at the very affordable price of £49.99

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Agora x Urban Jungle

Agora teamed up with local botanical specialists the Urban Jungle to showcase our new summer collection.

The collection is driven by color; from the cosy pastel stripes of the pocket tees, to the bold contrast of the taped t shirts and shorts.

Shop the full collection online now

The Urban Jungle’s artisan plant collection is available for shopping and exploring in 2 locations around East Anglia, UK.

Photography by Bartosz Halicki