Monthly Archives: April 2019

Windbreaker Jackets

retro windbreaker jackets

If you’re thinking about windbreakers there’s a good chance you’ve got 80s and 90s fashion in mind.  But like most items of clothing, the windbreaker jacket’s conception was born not from the dictates of fashion but through a functional need.

Early windbreakers were usually found close to a stadium or training ground. It was here that fans, coaches and athletes found a need for a lightweight type of jacket. The jackets needed to be more portable than a traditional parka, while retaining some level of protection against the elements. With spectator sports seeing huge growth in the 1970s it was here that windbreakers – in the form that we know them today – grew to became wardrobe staples worldwide.

Before the 1970s, jackets had been limited to traditional types such as rain coats, parkas and flight jackets. These were typically made from natural materials like cotton, leather, wool and rubber. But by the 70s, synthetic materials like nylon and polyester, derived from petrochemicals had become commonplace and cheap, making jackets like the windbreaker possible. Early windbreaker jackets were basic, often made with a cotton lining, snap buttons and a simple print or crest.

simple 70s windbreaker

simple 70s windbreaker with chain stitching

But the 80s saw windbreaker jackets re-imagined as they evolved from functional clothing into fashion statements. Polyester could be easily produced and felt modern which made it a popular and contemporary choice for designers looking to create bolder-is-better style jackets. 80s glam rock with its angular shapes and shoulder pads was a common source of inspiration. As was hip-hop with its over-sized fits and penchant for sportswear styling. The 80s and 90s also saw liberal experimentation with color, with designers cranking up the contrast using primary colors and pushing boundaries even further with party-ready neons.

80s windbreakers

80s windbreakers

There’s no doubt that it was here in the 80s and 90s that heralded the peak era of the windbreaker jacket. But alongside the many hits, there were plenty of misses too. In creating our popular retro windbreaker jackets we studied everything history had to offer and that informed our creative process. We studied many original 80s and 90s windbreakers, dissecting their colorways, the textiles used in their production as well as the many different shapes and fits. From our arduous labours we cherry picked the best flavours of the 80s and 90s, while side-stepping those best left in the past.

With respect to colorways, our Pastel Windbreaker marries a harmonious palette of subtle pale shades while in contrast, our Multi-Color Windbreaker screams high-energy with its nostalgic clash of vivid shades.

In terms of construction; the jackets are made from a modern type of polyester as we opted for a thicker exterior rather than a cheap-feeling shell. The jackets provide plenty of protection against the wind as well as some light protection against rain. To make the jackets more breathable we chose a lightweight mesh interior that’s soft to touch.

For the fit, we felt it wouldn’t feel like an authentic, faithful windbreaker if we didn’t look to the 80s and 90s for this. That’s why we picked a boxy type fit. Our windbreakers are generously sized – but not over-sized – and cut in a way they are made to hang loosely off the frame.
Shop windbreakers now.

 

Color Block Hoodies

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When most people think of color-blocking they think of its peak – the 80s and 90s – with its over-sized fits and bolder-is-better colors.  But the style was actually conceived back in the 1940s. In fact many think they can pin-point the exact time and place of its genesis – the 1946 debut collection from YSL. This Autumn/Winter fashion show was inspired by the art of Piet Mondrian, an influential pioneer of abstract paintings. Mondrian created pieces in the early 1900s that were dominated by geometric blocks of bold primary colors. His complimentary arrangements with their high contrast color block patterns were certainly eye catching but in the 1940s, color blocking remained only a high fashion concept and did not permeate into mainstream fashion.

1946 Mondrian dress

1946 Mondrian dress

It was only into the 1960s that the color block style became a force to be reckoned with in fashion. The 60s was a time for revolution and liberation from societal norms and color block fashion was a great way for one to express their allegiance to this movement.  It was here that mod style was born and at the heart of this concept was the employment of bright color block patterns.

Color-blocking began to wane in the 70s as hippie fashion with its intricate prints and flowing fits began to dominate the landscape. But the trend re-emerged with gusto in the 80s in tandem with the rise of hip-hop, glam rock and disco music. Colors were cranked up another notch with the introduction of neon party-wear and new silhouettes began to emerge such as crop tops, boxy fits and over-sizing.  And it was here that saw the birth of the color block style’s most ubiquitous child – the color block hoodie!

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80s color block

In creating our retro color block hoodies we studied everything history had to offer and that informed our creative process. We looked at the most complimentary colorways, the various kinds of textiles that were used and dissected a plethora of different fits.

We settled on a handful of key vintage colorways that we believe represent the color block style the most faithfully. In terms of the cut we adopted a modern streetwear fit that gives the wearer plenty of room and maneuverability. The hoodies are not over-sized but they are generous in size for western adult males.  And finally, they are thick! With a cotton/poly blend at 350GSM they are chunky with a soft fleece lining to keep you warm and comfortable.

Good for: streetwear fits, patchwork styles, retro fashion and skate culture.

pastel color block hoodie

pastel color block hoodie

purple color block hoodie

purple color block hoodie

green color block hoodie

green color block hoodie

black color block hoodie

black color block hoodie

In short:
This a faithful 80s and 90s inspired retro hoodie
The cut is a modern streetwear fit that is generously sized but not over-sized.
The material is a 350GSM chunky cotton/poly blend with soft fleece interior.
Designed in the UK and produced in China